Digital marketing encompasses producing, advertising,
marketing, promoting content, products, and services on the internet. To be
able to do this popular digital marketing platforms and methods need to be
used. To get the most out of these methods and platforms specific expertise and
skills are required. Digital marketing is a combination of technology and
marketing.
Digital Marketing Skills
Some of the important skills that a beginner should
focus on to start on the right note are:-
●
Communication skills
One of the most important skills
in digital marketing is communication. Effective communication leads to the
successful execution of digital marketing. As a digital marketer, you would
have to communicate your strategies to your clients and team members.
●
Keyword research skills
Keyword research enables you to
identify the right short and long-tail keywords. It also helps identify phrases
to attract people to your website. Good knowledge of the competitor's use of
targeted keyword strategies is also important. This skill is mainly used in
Search Engine Marketing such as Google Ads, SEO and content marketing.
●
Google Ads expertise
Google ads refer to the fastest
and biggest advertising service on the internet developed by Google. Pay- per-
click search ads and banner ads are used to reach out to customers locally and
globally. For the best results in this area skills in campaign creation are
required. You would need to use Google ads to drive and increase website
traffic and sales by testing and comparing conversion rates on different
landing pages
●
Email marketing skills
Email marketing is the digital
way of communicating with potential customers. Effective written communication
skills are important here.
●
Content writing skills
Advertisements, emails, images,
blog posts, text, ebooks, videos, presentations all require content to engage
people to meet business goals. Good writing skills will help in producing and
distributing quality content.
●
Google Analytics skills
Tracking of the performance of
digital marketing is done by Google Analytics. It helps to locate data and
information about your audience, keyword ranks, organic keywords, traffic
sources, conversion rate, audience locations, landing pages, bounce rate, etc.
It is universally used by digital marketers, publishers, and website owners.
●
Building & executing
marketing strategies
Content will only be useful when
it is used strategically. Creating and executing marketing strategies requires
a completely different set of skills. The managerial dimension comes into play
here. You must know how your campaign is placed against your competitors.
●
Search engine Optimization
The SEO method is used to
communicate with customers using the search engine. Skills in this area would
help to use the search engine to connect your website with your customers for
promoting business.
●
Facebook marketing
Facebook is a platform used by
millions. When they see advertisements, content, and promotions related to
products and services that interest them, they follow the brand. Targeted
customer data is available on Facebook. Details of consumers like age,
location, gender, and interests can be procured. It is ideal for generating
leads.
●
Basic graphic design skills
This is not a mandatory skill
but it can prove to be a bonus. Basic knowledge of Adobe Photoshop, Corel Draw,
Adobe Illustrator will add value to your digital marketing career.
Enhance your skills
It is always good to be certified in the skills you have
developed. It can add to the CV of a fresher making an entry into this field. Digital marketing certification and the best SEO agency Bangalore are offered by many institutions. Look for the
one which suits your requirement and be on your way to master this domain.
