Steps followed in On Page and Off Page Optimization

On Page Optimization:

•On-page optimization is the preparation of the actual pages of the website. 

•It is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword or keyword phrases. 

Off Page Optimization:

•Off Page Optimization is the work that you undertake outside of your website to improve the page ranking and to get more traffic to your website.

•Off Page Optimization is more focused on link building and Social Media Marketing.

•Website should have more number of backlinks from various quality websites for the ranking.  Similarly Social Media is very important tool to market website over the internet.